CAPSLAM! Brought to you by New Holland Brewing Company of Holland Michigan

what is capslam?

Capslam is another rowdy concoction created by the folks at New Holland Brewing so our beer fans can have a little communal fun while enjoying our brews.

how do you play?

Well, it all starts with some friends and a case of New Holland Beer. Starting this fall all bottles will ship with a word hidden under the cap. Collect the words, make your poems and of course - Share them with us!

Whether you send us a photo of your capslam poem, mount them creatively and mail it to us (66 East 8th Street - Holland, Michigan 49423), or just play with friends at home or the pub, it's sure to be a fun time.

how can i get more information?

Please click here to sign up for New Holland Brewing Co. newsletter, which will keep you up-to-date on all our products and services, including capslam!

capslam gallery

Our good friend Gavin sent us our first official capslam poem! Thanks Gavin! The rest of you should follow Gavin's lead on this one. The more poems we get the more fun we can have with them .. lets see it!